Shilpi Jain is the Founder of Skinveda LLC, based in Plano, Texas.
Shilpi initially started her business Skinveda in 2013, however in 2017 she re-launched her brand at the Indie Beauty Expo in Dallas, TX. She is currently at the stage of seeking investors and distributors and taking her brand to the next level.
Mother and experienced Cosmetic Formulation Scientist
Shilpi was inspired to start her business when her son, who was a little over a year old at the time, developed eczema. She said” it was painful to see his dry, itchy skin”. As a Scientist by profession, Shilpi turned towards her expertise and looked for bio-identical compounds to heal his skin. After a month of research and development, her first product “Replenishing Serum was born”. She applied her formulated light gel on her son’s skin and within a week, she “started noticing results. His eczema was healed”.
Ayurveda meets pharmaceutical medical innovation
Creating the Replenishing Serum for her son’s eczema was a turning point for Shilpi. She realised that she wanted to develop a line of products that was “based on psycho-dermatology and stress implications on skin” by combining her experience in Ayurveda, pharmaceutical medical innovations and 15 years working as a Cosmetic Formulation Scientist.
Stress related imbalances and lifestyle
Her aim is to bring performance based products that are customized to your stress related imbalances and lifestyle and which are completely cruelty-free, vegan and gluten free skincare.
Skinveda is a cruelty-free, vegan and gluten free skincare line developed on the basis that our skin is a reflection for our need for balance in our lives. Shilpi says we “use an algorithm to calculate your stress related imbalances that lead to extrinsic and intrinsic aging”.
Skinveda offers skincare and body care products for all skin types and skin analysis using a quiz that is on her website at www.skinveda.com. She currently has 16 SKUs on offer.
Stressed Skin care solutions
Skinveda products are aimed at targeting stress related manifestations on our skin using Ayurveda – a time tested oldest medical system of healing practiced in India where perfect health is a combination of a sound mind, body, and our thoughts. Shilpi’s target customers are women and men leading stressful lives particularly in their mid 30s-late 60s.
In the next 12 months she plans to expand within US and outside and increase her brand awareness.
She says her challenges are “dealing with unethical people, getting things done on time since we have to rely on others for our success. Being patient as this is one of the greatest challenges for me”.
Advice to Female Founders in Beauty
Shilpi says “be patient and continue to persevere. I like to follow J.K. Rowling’s quote which I think we all need to know: “It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.”
Reflection and Role model
Shilpi’s development comes from looking back at where she started and what she has become. She say also, “by being a role model to my daughter and tell her that you can do it all”.
Parting Wisdom and the Zeal inside us
“I just want to say that we can all achieve things in life if we have the support of our family and friends. But it is the zeal inside us that fighting ability that will take us far. It can really get tough and times when you just want to give up. But remember no one has had a life without failures”.
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